New Hovis Advert Celebrating The Last 122 Years
Now this has to be one of the best adverts ever made.
Although it probably wouldn't tempt me into buying a brown loaf, it does make me want to email them and say 'What a cracking advert!'
Watch it on Hovis's website:
TV ad | Hovis
The £15million commercial, which toasts more than a century of events, airs for the first time tonight during Coronation Street.
At 122 seconds - one for each year the firm has existed - the ad is so long that the ITV1 soap will be cut by two seconds to fit it in!
The campaign, to promote the return of Hovis's unsliced little brown loaf, has a lot to live up to.
Video: Watch new Hovis advert which charts British history - mirror.co.uk
Although it probably wouldn't tempt me into buying a brown loaf, it does make me want to email them and say 'What a cracking advert!'
Watch it on Hovis's website:
TV ad | Hovis
The £15million commercial, which toasts more than a century of events, airs for the first time tonight during Coronation Street.
At 122 seconds - one for each year the firm has existed - the ad is so long that the ITV1 soap will be cut by two seconds to fit it in!
The campaign, to promote the return of Hovis's unsliced little brown loaf, has a lot to live up to.
Video: Watch new Hovis advert which charts British history - mirror.co.uk
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